Gueliz, a Western-inspired district
King Mohammed VI launched the construction of the districts of Gueliz and Hivernage in the 2000s. These are modern areas located to the west of the Medina that attract the wealthiest populations. Gueliz, known as the European Quarter, was the first modern district to be built outside the city walls of Marrakech thanks to the French architect Henri Prost. The district is characterized by its many offices, shops, restaurants, café terraces and bars. Gueliz is home to the local headquarters of several major banks, as well as "Western" shops and franchises. You will not be completely out of the ordinary when visiting the area and will be able to enjoy the modern and lively life of the district. Unlike the narrow streets of the Medina, you will find here immense straight and wide avenues with sidewalks that are perfectly clean and surrounded by vegetation. A very pleasant district where traditional architecture blends perfectly with modern architecture, as shown by the superb station of Marrakech.
Hivernage, luxury at its highest level
Located south of Guéliz, Hivernage is distinguished by its chic and residential environment. Only a short distance from the old town, the district nevertheless displays a totally different and very modern vibe. Built around the new Mohammed VI Avenue inaugurated in 2004, Hivernage brings together the most prestigious hotels in Marrakech and attracts the wealthiest populations. The living environment is very pleasant and you can enjoy an intimate and very quiet atmosphere, unlike the economic and festive hustle and bustle of the Guéliz district. You will certainly appreciate the quiet atmosphere of the great avenues, the lush vegetation composed of palm and olive trees and the superb view of the Atlas Mountains. A top-of-the-range district that also boasts many luxury boutiques, renowned hotels and trendy clubs. Sounds like Los Angeles' finest neighborhoods at your fingertips!